The course is structured in 2 modules, providing knowledge and practice on brand identity and strategic design.
Module 1: Research, Brand and Strategy 4,5 credits During the first three weeks of the course students learn how to analyze an existing brand and practice strategic design and innovation-driven tools that will support the creation of a design brief that is aligned to global sustainable development goals.
Module 2: Creative Project Work 10,5 credits In response to the students own design brief, ideation phase begins and creative tools are used to generate a number of possible design proposals that will fulfill the aspired attributes of the vechicle concept. These alternatives are discussed and one is selected for further refinement in the process. Regular tutoring sessions and seminars support the students learning during this section.
